Is It Wise to Invest in an Asia-Facing Online Casino?

Online gambling has become popular in Asia-Pacific countries that many are asking if operating an online casino is a good business venture. Apparently, Asians have quite an appetite for gambling and the current scarcity of accessible online gambling facilities in the region makes the business very appealing.


However, it is first and foremost important to note that gambling in any form or space, is not legal in most Asian countries; particularly in nations like Malaysia, Indonesia and Brunei where the population is predominantly Muslim and therefore subject to strict Islamic laws. In countries like Singapore and Thailand, in general, is also illegal; but with certain exceptions if bets are wagered on locally-licensed lottery systems and on local horse-racing events,

Nonetheless, advancements in technology and networking solutions that allow widespread geographical operations, enable online casinos to reach and connect to adult Asian gamblers despite restrictions.

Online Gambling Sites are Capital Intensive Business Ventures

Operating an online gambling has great potential as a lucrative business, but it is also capital intensive. In order to put up an online igaming website, large upfront seed funding is needed to initially address three major requirements: IT infrastructure, licensing and marketing.

Although the marketing aspect is capital intensive at the beginning, the cost of marketing campaigns could lessen in time. Once word of mouth spreads that an online casino offers quality and fairn igaming content, an online gambling operator needs only to harness the built-in promotional features and tools that game developers integrate, to enhance customers’ igaming experience.

IT Infrastructure

A reference to IT infrastructure means the combination of software, hardware, network resources and related services needed to set-up, operate and manage a business in digital format across a digital space. When looking to invest in an online casino in Asia, the ideal type of infrastructure to use is one that supports a mobile gaming platform. This type of platform enables igaming operators to offer real-money gaming content by way of proprietary software or application, which customers can download and install in their smartphone.

Take a look at 918kiss, which formerly operated under the brand name SCR88. The operator not only took to rebranding its online casino platform. Changes were implemented that transformed the set-up into a mobile gaming platform. The improvements came complete with deposit and payment processing services, offers of promotional bonus and loyalty rewards, as well as responsible gambling features and measures to protect customers from gambling addiction.

Moreover, the 918Kiss mobile platform now carries a wide array of Asian-themed online casino games provided by more than 30 game developers such as mega888, Ace333, Live22, Rollex11, Lucky Palace, Suncity and Newtown, just to name a few. Check out 918kiss download for more gaming opportunities. Through content aggregators, 918kiss customers can access real-money wagering content provided by major providers like Playtech, Real Time Gaming, Spade Gaming, WM, SA Gaming and Ezugi.

In addition, marketing initiatives are launched by 918kiss affiliates and agents through their own dot com sites.

Licensing and Certification

Even if licensing is not possible in most Asian countries, having a globally-recognized license to operate as an online casino is important. Bear in mind that Asian gamblers take precaution by trusting only licensed gambling websites that show proof of trustworthiness and game fairness via certification issued by an independent, third-party igaming regulator or watchdog.

As part of licensing requirements, all casino operators whether land-based or online, are required to set aside and maintain large amounts of cash reserves. The requirement serves as guarantee that operators have the capability to pay out winnings, especially large ones.

Moreover, duly registered operators pay licensing tariffs and taxes on revenues gained from their gambling operations. That is why licensing and regulatory certifications are the hallmarks that distinguish legitimate online casino businesses from scammers and rogue online gaming operators.